Martin Bauer Group Announces Acquisition of Beverage House Inc.

Martin Bauer Group Announces Acquisition of Beverage House Inc.

Martin Bauer Group is excited to announce the acquisition of Beverage House Inc. in Cartersville Georgia.

“This acquisition brings together Martin Bauer Group’s Expertise in Teas, Extracts and Botanicals and Beverage House’s expertise in the formulation, processing and packaging of premium beverage concentrates in order to expand the scope of our product offerings in the North American Market.” stated Albert Ferstl, Managing Director of the Martin Bauer Group in Germany.

Martin Bauer Group is an international manufacturer and distributor of an extensive range of innovative, natural, botanical ingredients and services to the food and beverage, dietary supplement, pharmaceutical, and cosmetic industries. Martin Bauer Group is a Business Division of the nature network® which employs over 3,000 people in fifteen countries worldwide and gives clients direct access to one of the most valuable sources of knowledge and expertise within the world of fruits, herbs, and teas.

"We are very excited about the future following the acquisition of Beverage House, Inc. by Martin Bauer Group” commented Jim Gollhofer, President and CEO of Beverage House, Inc., “this represents a significant move forward for us and most especially for our customers. Martin Bauer Group is a family owned international company with a long history as a manufacturer and supplier of tea, extracts and botanical products going back more than 135 years. The core business of Beverage House in liquid tea and other specialty beverage concentrates fits perfectly with Martin Bauer Group's position. Beverage House will now have access to the global resources of Martin Bauer Group in the areas of raw materials sourcing, processing technology and research and development. With BHI part of Martin Bauer Group our customers can be even more confident in our long term commitment to quality, service and innovation".

Beverage House Inc. has pioneered the development and production of authentic tasting tea concentrates since 1984 and today produces a wide range of premium beverage concentrates in a variety of packaging configurations for regional and national brands in food service and retail. Beverage House products are found in virtually every foodservice and retail segment where tea is served. Expertise in product development coupled with a deep knowledge of product application and multiple delivery systems makes Beverage House the ideal partner for any company looking to take advantage of the rapidly expanding concentrate market.

“Having a production base in the US, local product development, and application expertise in liquid as well as dry formats will allow us to incorporate our vast assortment of tea and botanical ingredients into new and innovative beverage concepts for the US customer base” stated Richard Enticott, President & CEO of Martin Bauer Inc, the Group’s US subsidiary.

For further information email/contact:

Richard Enticott: richard.enticott@martin-bauer-group.us

+1201 659 3100

Jim Gollhofer: jgollhofer@beveragehouse.com

+1770 387 0451

___________________________

Riley Richman

Executive Communications

Tea Association of Canada

133 Richmond St.W (suite 602)

Toronto, Ontario

M5H-2L3

(416)510-8647 ext #2

www.tea.ca

Rileyr@tea.ca

Iced Tea Formulation and Packing

Private Label and Custom Iced Tea in bulk created just for you. Email Desiree Nelson - desiree@qtradeteas.com or call 949 766 0070 x525.

Flavorings in Tea, by Flavoring Manufacturer Definition

As I prepare to set off to the Sustainable Food Convention in San Francisco next week, I thought to post something revelvant to this. But instead, or somewhat off this path but not too much, I have decided to post a very hot topic in what you need to know when you venture in to creating your own private label tea or custom tea blend with flavors, especially if you are going in to the area of organic or natural OR 100% organic.


Below is a list of definitions of flavoring categories provided by the manufacturers of flavors to the coffee and tea industry:

Artificial Flavor: A flavor derived from 100% synthetic (man-made) ingredients.

Natural & Artificial Flavor: A flavor derived from both natural ingredients and synthetic ingredients.

Natural Flavor: An example of this natural flavor would be entitled "Natural Apple Flavor". This indicates the product consists of ingredients only derived from apples.

Natural WONF: An example of this natural flavor would be entitled "Natural Apple WONF". This indicates the flavor contains at least one ingredient derived from apples and also contains other natural ingredients which replicate and apple taste. The WONF term is short for "with other natural flavors".

Natural Type Flavor: An example of this natural flavor would be entitled " Natural Apple Type Flavor". This indicates the flavor contains 100% natural ingredients. However, none are derived from an apple but the taste and aroma replicate an apple.

Organic compliant flavors can be any of the last three natural flavors. The difference is the ingredients cannot be derived from sewerage sludge or irradiated. Also. no synthetic solvent can be used in the manufacture of any ingredient. No synthetic solvent can be used as a carrier in the flavor system.

If some one is really concerned about the presence of chemicals then they should use organic blends where all the ingredients meet the requirement. One reason that the natural flavor category distinction has less relevance for non-organic products is that people mistakenly assume the rest of the “natural” ingredients in a non-organic blend such as tea, hibiscus etc are pesticide and chemical residue free which is not true. Therefore to fixate on only the flavor portion of it which is usually about two to three percent of a total blend, is not as useful as people think.

-Desiree Nelson
QTrade Teas and Herbs
Business Development
949 766 0070 x525
desiree@qtradeteas.com